Beyond the Loop: Why Boyd’s OODA is a Map, Not the Territory John Boyd’s OODA loop is one of the most powerful and pervasive strategic models of the last half-century. It has been adopted by military commanders, business executives, and cybersecurity experts as the definitive framework for winning in competitive environments. Its promise is…
The Physics of Business Victory: A Chaoplexic Doctrine for Business in a 4GW Environment In the high-stakes arena of modern business, speed is worshiped. “Move fast and break things” has been the rallying cry of disruptors for over a decade. Go-to-Market and Implementation (GtM/I) strategies are built around velocity metrics—time to launch, speed of…
It’s ok to fire customers….
Welcome Welcome to the commencement of the O²DA Strategy Blog. This blog will be the repository of various and sundry strategic brain guano from the O²DA Applications staff. Some will be long form, some will be short form, some funny, some academic, some immediately actionable, some may require digestion, etc. We would like to…